What is a Product Requirements Document (PRD)?

The PRD (Product Requirements Document) in Devplan’s Standard Project Template helps you align your team on what you're building, why it matters, and how success will be measured — before anyone writes a line of code.

It’s intentionally lightweight, so it works for both structured planning and async collaboration — and it evolves with the project as you learn.

When to Use This Template

Use the PRD Template when you need to turn an idea into an actionable plan — fast.

It’s especially useful when:

• You’re kicking off a new feature, workflow, or internal tool

• You want early alignment between product, design, and engineering

• You need to scope an idea before moving into user stories or tasks

• You’re preparing for a standup, sprint planning, or stakeholder review

• You’re working async and want a centralized source of truth

It’s a launchpad for building the right thing, faster.

Getting Started With Devplan's Standard Project Template

It's easy to get started with Devplan's linear-specific template. Navigate to Templates > Standard Project. From there, tell Devplan about your project, and it will create a tailored product brief.

Standard Project (PRD) Sections

☑️ Summary

A concise, one-paragraph overview of the project or feature.
Purpose: Align the team on what’s being built and why it matters.
Includes: The core idea, the primary goal, and the intended impact or benefit

☑️ Why Now

Context on the timing and urgency of the project.
Purpose: Explain the strategic or user-driven need behind this work.
Includes: Market signals, internal priorities, and customer demand

☑️ In Scope

What this project will include.
Purpose: Set expectations for what will be delivered.
Includes: Core features or flows, supported platforms or integrations, and phase-specific work

☑️ Out of Scope

What’s explicitly not included in this release.
Purpose: Prevent scope creep and clarify priorities.
Includes: Deferred features, technical limitations, future roadmap items

☑️ Goals

What success looks like.
Purpose: Define measurable outcomes to track.
Includes: Business KPIs, user success metrics, and adoption or engagement targets

☑️ Primary User Flows

The key paths users will take.
Purpose: Keep the work grounded in real scenarios.
Includes: Step-by-step journeys, platform expectations, and performance or accessibility notes

☑️ Requirements

Functional and technical must-haves.
Purpose: Clarify what the product needs to do.
Includes: System behaviors, platform expectations, and performance or accessibility notes

☑️ UI & UX Design

Design expectations and guidelines.
Purpose: Align the team on interface and experience.
Includes: Visual mockups or prototypes, design system components, and interaction patterns

☑️ Analytics

What you’ll track and why.
Purpose: Measure whether the feature is working.
Includes: Core events, funnels or dashboards, and tools like GA, Mixpanel, Amplitude, etc.

☑️ Release Plan

How this will go live.
Purpose: Set a clear path to shipping.
Includes: Rollout phases (alpha, beta, GA), comm plans, owner responsibilities

☑️ Risks

What might go wrong.
Purpose: Surface blockers early and plan mitigation.
Includes: Technical unknowns, team capacity, and external dependencies

Why use Devplan's PRD template?

Most teams either over-document or under-communicate. Devplan helps you find the balance.

Instead of starting with a blank page, Devplan guides you through the essential elements of a strong PRD — turning scattered thoughts into structured plans.

With Devplan’s PRD, you get:

• Built-in prompts that reduce planning time, not thinking time

• AI agents that help you frame problems, define goals, and identify edge cases

• Seamless handoff between product, design, and engineering

• A living document that evolves with the project — not a static spec

Whether you're launching your first MVP or refining a live feature, Devplan keeps your team aligned on the what, why, and how — without slowing you down.

Template in Use

Real World Example

This Devplan Product Requirements Document (PRD) outlines a lightweight Referral Program MVP for a startup founder with a fitness app. It is a lightweight growth initiative designed to drive trial signups and reduce CAC by enabling users to refer friends via email and earn extended free trials as rewards. (Example is illustrative only)

Note: Scroll to bottom to copy markdown code for this example to get started!