What is a Linear Product Brief Template?

The Linear Product Brief Template is a lightweight framework designed to bring structure to your product planning — without slowing your team down.

It’s built for teams that move fast, but still want to stay aligned. Instead of writing long docs no one reads, this template helps you clearly define:

• What you’re building

• Why it matters

• Who it’s for

• What success looks like

It works seamlessly inside Linear’s doc system, so your product requirements, context, and milestones live where the work happens — not buried in Notion or scattered across Slack threads.

When used right, a Linear brief becomes a shared source of truth across product, design, and engineering — helping your team build with more clarity, less chaos.

When to Use This Template

Use the Linear Product Brief when you’re kicking off a new feature, experiment, or initiative. It’s especially helpful when:

• You want clarity across product, design, and engineering

• You’re scoping MVPs or customer-led features

• You need a quick, async-friendly format for collaboration

This isn’t a PRD for the sake of it — it’s a conversation starter that leads to focused execution.

Getting Started With Devplan's Linear Product Brief Template

It's easy to get started with Devplan's linear-specific template. Navigate to Templates > Linear Product Brief. From there, tell Devplan about your project, and it will create a tailored product brief.

Linear Product Brief Template Sections

Summary

A concise, one-paragraph overview of the project or feature.
Purpose: Align the team on what’s being built and why it matters.
Includes:

• The core idea

• The primary goal

• The intended impact or benefit

Think of this as the elevator pitch for the project.

Context

Background information that frames the problem or opportunity.
Purpose: Help stakeholders understand why this project exists.
Includes:

• User feedback, market insights, or internal pain points

• Any past attempts or related initiatives

• Strategic or business priorities driving the work

Sets the stage for why this work is valuable now.

Usage Scenarios

Specific examples of how the feature or product will be used.
Purpose: Ground the project in real-world application.
Includes:

• Key user journeys or workflows

• Edge cases or high-impact use cases

• Contexts where this is most valuable

Helps teams visualize the solution in action and anticipate needs.

Milestones

A high-level timeline of key steps and checkpoints.
Purpose: Align everyone on how progress will be tracked.
Includes:

• Major phases or deliverables

• Target dates or rough timeframes

• Any dependencies or sequencing considerations

Enables accountability without getting lost in task-level detail.

What Sets Devplan Templates Apart

Devplan helps streamline your workflow by guiding you step-by-step through the essential decisions required to move a project from idea to execution. Instead of starting from a blank page, you’re prompted to define key elements like:

• How users will interact with the feature or experience

• How data or behavior will be tracked

• What timelines or rules should apply (e.g., expiration windows, conditions)

• What happens if users don’t take the intended action

Each decision point is paired with built-in best practices, so you can confidently launch a structured MVP version and start validating quickly—without needing to reinvent the wheel.

Template in Use

Real World Example

This Devplan Linear Product Brief Template outlines a lightweight Referral Program MVP for a startup founder with a fitness app. It is designed to reduce CAC through organic growth, leveraging loyal users to drive referrals, gather data, and validate future product enhancements.