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market segementation.
Brokers, investors, and one at a time developers are well served.
Our opportunity is with developers of complex land development projects.
Complex land development projects can be said to have four management challenges.
- site assembly & public approvals
- construction management
- marketing management: (we don't help those who do marketing,
but the nature of marketing determines which of our models would best be used)
- sales (
Landev
is the best model for projects where takeout is primarily thru sales)
- leasing (
ProCash
is the best model for projects where takeout is primarily thru leasing)
- financial management (all of the above feed this).
Big developers I've worked with have tried construction management with PERT etc.
but have mostly abandoned PERT as too much trouble for the help it provides.
Marketing management is always helpful and always computer assisted,
but I've avoided this because there is good software that does this job.
Financial planning is the most complex and where I've always worked.
(Accounting is not an arena we compete in,
our software is for planning, feasibility, financing, and decision-making.)
Both Landev & ProCash can handle both sales & leasing programs, but each has some features the other does not have.
Landev is the more flexible design, so when one model does everything, Landev will be the survivor.
Google Maps is looking like a good system on which to model our approach.
We have a basic engine, users will create a myriad of templates just like Google Map users
create lots of maps. Often Google Map users allow their maps to be accessed by others.
Sometimes they keep them private. That's a perfect analogy for our templates.
Launching a big marketing program with collateral materials, calls on important prospects, and media advertising
doesn't seem appropriate for our product which must grow rapidly and continously.
I'm not seeing "versions 2" and "version 3" as being important ideas.
I am assuming the ".net" strategy is important to us so our technology will not be like Google Maps, just our approach.
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