Customers

The real estate industry is probably the largest industry in America. There are segments we won't want to serve, notably small realtors and mortgage servicing organizations. The following is a list of our types of potential customers. Those at the top of the list are most likely to be helped by us and those at the bottom are least likely to need us. This comprehensive view is useful, however, both to understand the industry and because, for example, a general contractor wishing to become a developer can be greatly helped by us.

1. Major real estate developers: probably 5000 in the U.S. who are of sufficient size to support a department of economic analysis (often only one person).
2. Smaller real estate developers and homebuilders: probably 60,000 in the U.S. today.
3. Syndicators:
4. Equity investors and investment companies:
5. Real estate investment trusts:
6. Real estate consultants and counselors:
7. Insurance companies:
8. Investment banking houses:
9. Pension funds & pension fund advisors: we have a list of 263 pension funds and pension fund advisors who manage $.. billion in real estate assets and who commit an additional $.. billion to real estate investment each year.
10. Savings & loans: there were 3500 in 1988 but far fewer today due to mergers and acquisitions.
11. Trust departments of commercial banks:
12. Appraisers:
13. Mortgage origination firms:
14. Corporate real estate managers:
15. Economic & industrial development authorities:
16. Housing & urban renewal authorities:
17. Local government planning officials:
18. Realtors & brokers:
19. Mortgage servicing firms:
20. General contractors:
21. Construction managers:
22. Cost estimaters and quantity surveyors:
23. Planners, architects and designers: